Territory data is insightful, but it’s only one piece of the puzzle when time zones are in play. Their study also found that Tuesday at 9 AM, Thursday at midnight, and Friday at 5 AM enjoyed exceptionally high engagement rates. Based on an analysis of over 10,000 posts, Influencer Marketing Hub compiled the following global average for best posting times: If your audience isn’t on TikTok when you’re posting, they’re not seeing it.īefore getting into those nitty-gritty details, we’ll look at a baseline metric. After all, your exact audience will be different from most everyone else, and those audiences have different schedules. So When’s the Best Time to Post on TikTok?Īs mentioned above, there’s no one-size-fits-all solution to this question. It can take anywhere from a few minutes to several hours for your content to get its first views. This means that you need to post whenever the audience you think is most likely to love your content is actually online, making post time a very significant factor in your success.Keep in mind that there’s generally a buffer in between the time that you post and the time that TikTok pushes it out to users, so you may need to plan accordingly. To reiterate, the first ~100 people who see your content will decide its fate. If your content performs well, it will be sent to more and more users until it finally runs out of steam – whether that’s at 10 thousand views or 10 million. That said, the first few hours of your content’s life are critical – this is when TikTok tests your content against a target audience.
This differs from more linear-based feeds on platforms like Instagram or Facebook.
While fresher content gets preferential treatment by the algorithm, your content can continue to appear in users' feeds over days, weeks, or even months. TikTok’s algorithm works a little differently than most – meeting users where they are, rather than where you are.
#Best time to post on tik tok est how to#
In this article, we’ll walk you through how to determine the best time to post on TikTok according to your situation. The truth is, there’s no one answer, depending on your content, target audience, and when they’re awake. With unprecedented speed, we’ve seen TikTok secure an influence on the world - surpassing even Google and YouTube in reach.Īs your brand determines what content to post to TikTok, you're also asking when to post it. TikTok's meteoric rise has left marketers scrambling to figure out how to harness the platform's power to their advantage.
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